Led by Creative Director + Founder Melanie Wiesenthal and Brand Strategist + Digital Marketer Karine Schnapp, Deerfield is where strategic smarts + creative instincts make alchemy happen. We partner with savvy clients and diverse, nimble talent to bring shape, meaning and deep expertise to an array of brand experiences. It’s where thought leadership, business goals, and creative a-ha! moments mingle — where we come together to do good work with good people.


Select Clients

1 Hotels/Starwood Hotels
AIGA NY
Anne Klein
Anthropologie
Andrew Werter
Aveda
Bath & Body Works
Butterfield Bank
Curamia Tequila
Dyper
Emme
Fresh Beauty
Flore/Sungenomics
Gap Inc.
Indigo Books
Kate Spade New York

Kevyn Aucoin Beauty
Meant
Myro
Magnetic North
Sarah Magid Jewelry
Sesame Workshop
Stojo
Sundari Beauty
Target
Tend Greenpoint
Oakland Spirits Company
Mullen & Sparrow
Victoria’s Secret Beauty
Wayfarers Gallery + Studio
Waju


Services

Brand Strategy

Strategic branding
Strategy workshops
Brandscape analysis
Sustainability strategy
Audience audits
Brandbook content development
User experience mapping
Pitch decks
Social media + organic content

Design

Brandbooks
Lookbooks
Collateral
Email marketing
Advertising + Campaigns
Primary + secondary packaging
Product development + design
Sustainable print and packaging solutions
Retail design, signage + display
In-store marketing
Print production
Website design
Ecommerce
Social media templates

Creative Direction

Brand identity
Graphic design
Illustration
Photography + Art direction
Styling
Campaigns
Product design
User Experience
Information architecture
Activations + Events
Pop-ups
Social media + Content development

Voice + Copy

Brand book development
Positioning
Mission + Vision statements
Style & attitude
Name generation
Taglines
Email campaigns
Social captions
Hashtags
Office pet names


Awards

Art Directors club
Dieline
Communication Arts
Print Magazine
AIGA
Refinery 29
Wall Paper Mag
Pure Wow

ID Magazine
How Magazine
Graphis
Photo Metro Magazine
Rebrand 100
Mohawk Paper Awards
Vogue
Pop Sugar


Teaching & Judging

2011 - Present
School of Visual Arts, Masters of Branding

2003-2013
Parsons School of Design

2020
The Dieline

2017
ADDYS

2015
Michigan State Guest class

2011
Core 77 Design Awards

Other:

AIGA NY
AIGA Chicago
Fuse design conference
ENG Amsterdam
General Assembly

We love a juicy strategy session, but frequently enter the picture mid-stream. Smart thinking shows up, no matter the stage.